|PRINCIPAL ACCOUNTABILITIES (Describe the important end results of the job, ie what has to be achieved and why. Start with the most important and number each one separately.)1 Accountable for the Overall Management of Group Development Engineering This process includes verification of development engineering plans for new technology presented by Group Marketing Managers for their specific technologies.|
2 Accountable for the Global Strategic Direction for Group growth initiatives which can be derived by:
(i) Organic Investment – Development Initiatives
(ii) Geographic Expansion – New Locations
(iii) New Technology Initiatives – Acquisition or Alliance.
3 Sponsor of New Market Initiatives to deliver growth. Initiatives which can be delivered by:
(i) Relationships such as Alliances with other Service Providers in our sector
(ii) Acquisitions of Synergistic Companies to increase Expro’s market position.
4 Group Marketing Support Spend and Effectiveness Overall responsible for total Group marketing spend and quality. This extends to global corporate standards relating to identity of product lines, global exhibitions and product line literature.
5 Accountable for the Approval of Group Press Releases and general PR which may have an effect on company perception.
6 Consultancy to Regional Directors for new Regional Group initiatives which require Board approval.
7 Chief Advisor to Group Board of Directors on major factors which may effect Group Business Performance. Such factors may be both global and local:
Oil Price Stability
Client Corporate Plans
New Technology Impact