Marketing Manager


Development company

Full time
Greater Accra Region
Posted 5 years ago

Key Performance Areas

The Expro Group has operational structure of 4 Regions that support global operations. The operating regions are supported by a number of global functions one of which is Marketing. The Marketing function will play a critical role in guiding the organisation, supporting the growth strategy with pertinent information of global markets, technology, and the Expro portfolio. 
As Group Marketing Manager SES you will be responsible for establishing and supporting the SES marketing strategy in conjunction with the East / West Hemispheres Directors and the Corporate body.
Principal Accountabilities:
(Describe the important end results of the job, i.e., what has to be achieved and why. Start with the most important and number each one separately))

Provide the organisation with relevant information on market direction, global & technology and potential effect on the business.

2.Develop and keep up-to-date full analytical models of key market drivers and movements that effect Expro performance worldwide.

3.  Audit product catalogue against competitors products, identify weaknesses / strengths

4. Provide the organisation with up to date competitor information

5. Establish and maintain contact database of key customers (corporate level)

6.Engage the regions pro-actively on their market and product line strategies on a 6 monthly basis

7.Assist with major acquisitions as required

8.Support with investors presentations / relations

9.Support GNPD with market information on new product opportunities

10.Support E/W Hemispheres / corporate communications during product launch
(Show job titles and under c), indicate briefly the purpose of each job)
a)    Immediate Supervisor(s)
Group Marketing Director
b)   Other jobs reporting to the same supervisor:
GNPD Manager
Group Head of Technology
Group Marketing Managers (CHS, SSS)
Group Technical Advisors
Corporate Communications Co-ordinator
c)    Immediate Subordinates:
(Record any significant quantities on which job has some effect, e.g. budget or turnover, records processed, employees supervised. Where appropriate, express annual figures and indicate the year to which they relate.

·  Job Context and Main Activities:
(Outline the context in which the job operates and record the types of activity involved in achieving principal accountabilities:

Close contact with Corporate, East/West Hemisphere Directors, and industry contacts in line with established strategic marketing objectives

Develop and keep up-to-date full analytical models of key market drivers and movements that effect Expro performance worldwide.

(Who are the job holder’s most important contacts and for what purpose? Consider both external and internal contacts, excluding immediate supervisor and subordinates, but including personnel at other locations , if appropriate)

·Corporate body – clear guidance on critical strategic issues

· Establishing solid high level relationships with industry technology centres – establish technology & market direction

·Co-ordination of marketing effort for SES with East/West Hemisphere Directors

· High level contacts in the operator and service community – market intelligence
Health & Safety
Please highlight if the role is a Safety Critical Position as per the following definition:
A role is defined as Safety Critical where Employees, through any improper use of substances (as defined by the Substances Abuse Policy) may affect the health and safety of themselves and/or their colleagues in their work area
Safety Critical Role Yes
/No  (please delete as appropriate)
All Employees
As a minimum the incumbent must:

Take reasonable care to prevent harm to themselves

Consider the potential for harm to others or the environment that may be caused by their acts or omissions

Work in accordance with information and training provided

Refrain from intentionally misusing or recklessly interfering with anything that has been provided for Health, Safety and Environmental reasons

Report any hazardous defects in plant, equipment and workplace, or shortcomings in the existing controls, to a responsible person without delay

Not undertake any task for which authorisation and / or training has not been given
Responsibilities of Managers and Supervisors
The incumbent is responsible for ensuring that the HSE Management System is implemented within the operations under their control. The incumbent must actively monitor the workplace to ensure that acceptable standards are maintained. Where risks are identified the incumbent must ensure that these risks are controlled, so far as is reasonably practicable.
The incumbent’s duties include:

Ensuring that employees, contractors and visitors are aware of relevant HSE procedures

Establishing that all equipment, plant and substances used are suitable used for the task and are kept in good working conditions: this includes the regular maintenance and servicing of equipment

Providing adequate training, information, instruction and supervision to ensure that work is conducted without harm to people or the environment

Taking immediate and appropriate steps to investigate and rectify any risks to people or the environmental arising from work activity

Bringing to the prompt attention of senior management any HSE issues that requires their attention

Ensuring that all incidents are properly recorded and reported and that an investigation is carried out to establish and rectify root causes

Actively participating in the HSE management system
Job Challenges:
(Identify the most complex or demanding aspects of the job)

Managing corporate expectations and delivering value to the organisation

High degree of interpersonal skills

Self starter, prepared to work with minimal supervision towards agreed objectives

Strategic planning while supporting the East / West Hemispheres operating units with a pragmatic approach to supporting the corporate growth strategy
Job Knowledge and Experience:
(Indicate only the essential background qualifications, education, skills and aptitudes, specialist training and experience necessary to perform the job competently)

Broad understanding of the Expro Group’s product offering

Detailed knowledge of service or operator community

Experience of marketing / sales at a high level

Strategic account management


Job Features

Job CategoryBusiness
Job CategoryFeature description
Job TypeFeature description
Working Experienceat least 2 years’ experience
Educational LevelHND/Degree
Salary RangeNegotiable
QualificationMembership of a Professional body will be an advantage

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